B2C Marketing: Adapt your strategy to this new season

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After this winter season, it is time to make way for a new season, spring. Spring means spring cleaning and this also applies to your B2C marketing communication. The ideal time for you to readapt your communication to this new season, warmer than the previous one.

Early spring, a quiet period without a marketing highlight
After winter, when marketing highlights come one after another, end-of-year celebrations, winter sales, Valentine's Day and International Women's Day, it can seem difficult to bounce back. Indeed, in spring, there are very few key events adapted to all sectors of activity.

Here are some ideas to help you adapt your marketing content to this season.
Spring, the season of specific chestnut trees
We celebrated luck on St. Patrick's Day
Shamrocks, leprechauns and cauldrons of gold coins, we are of course talking about Saint Patrick's Day. Bar, Pub or even Bistro, luck must have smiled on you!
pint of green beer to illustrate St. Patrick's Day
Some have sported a simple touch of green to increase the attractiveness of their establishment. Others have adapted a graphic theme especially for the occasion on flyers and various communication media. Others have taken the opportunity to also color the drinks or present products that honor this warm event.
St. Patrick's Day symbolizes a lucky day, March 17th, it was then the occasion for establishments specializing in games of chance, to evoke the possibility of winning an exceptional gain. Some of them were able to highlight themselves thanks to a strategy and content focused on the chance of winning an exceptional prize.
Moreover, the V and B brand, which specializes in the sale of wines, beers and spirits, has managed to stand out in honor of Saint Patrick's Day. In this year 2022, for the purchase of a 4-leaf clover, a beer was offered. A rather original marketing strategy , right?
For you, the goose that lays the golden eggs of B2C marketing is Easter!
Chocolatier or confectioner artisans, Easter is the time to pull out all the stops to seduce consumers. An ideal gourmet event to showcase colorful products, perfectly suited to the spring season. Very popular with children, mass distribution is the opportunity to immerse customers in a fun world.
chocolate easter bunny
Giant painting in shopping malls, egg box creation, rabbit decoration or drawing competition. As for catering, it may be an opportunity to promote your brand by sharing recipes to make with the family. Share simple and easy tutorials that will bring parents and children together.
“Marketing is enthusiasm transferred to the customer.”
Gregory Ciotti
When SMS Marketing & Good Deals Go Together
This season, if you haven't already, is the perfect opportunity to integrate SMS Marketing into your communication actions. During this period, boost your marketing campaigns to stand out. With a reading rate of 95%, SMS Marketing is a considerable asset for your B2C marketing strategy . A major acquisition lever to reach a wide audience and acquire new prospects. SMS Marketing is a considerable ally that will allow you to make an impression on your customers.

Here are some best practices for a successful SMS Marketing strategy .
Define a clear objective : (drive to store, drive to web, etc.), are you promoting website development service an exclusive offer or a product on your website? Do you want your customers to go directly to the store? Is it to discover a new range of products? Whatever the objective, it must be clearly defined before launching the campaign.
Define targeting , if you want to set up a drive to store campaign, take advantage of geographic targeting by postal code, IRIS code, XY coordinates, catchment area, etc. Precise targeting upstream will allow you to reach the audience in line with the objective of your campaign. Gender, age and income level (e.g. CSP+) support this targeting of your SMS campaign. In addition, at Wellpack, you can find, among other things, targeting by interest center, declarative, behavioral, but also buyer criteria. You will be supported by marketing experts to meet your needs
A short but impactful message. With a limit of 149 characters for the promotional message, the mobile user must be seduced by your proposition. In addition, the name of your company must be clearly visible.



Set the time and date for sending the SMS , obviously the time at which you want your customers or prospects to receive the SMS is to be defined according to the target to which the message is addressed.
Spring is the season of renewal for your marketing strategy , so make room in your inventory to accommodate products more suited to the coming seasons.
Are you the head of a sports store and you still have a stock of clothing from last winter? Just like the end-of-year holidays, to stand out, the strategy to adopt must be adapted to your audience. If you were unable to sell your stock during the winter sales, take advantage of spring to clear out your stock. Promo codes, competitions, vouchers or exclusive offers, it's TIME to attract your prospects & customers.