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How to Create a High-Converting 404 Page for eCommerce Websites? #digital marketing #ecommerce #seo #ux ui design  In  Marketing Customers might get annoyed when they look for something specific and land on a 404 page. In most cases, users return to the search engine and access another website. This action results in high bounce rates and lost conversion opportunities. The truth is you cannot avoid 404 error pages. However, there are multiple ways for eCommerce websites to take advantage of these “page not found” errors and transform them into sales opportunities.   In this article, we will discuss what 404 pages are, why they matter and how you can create a high-converting 404 error page.


If this topic interests you, follow along Aruba Email List to get valuable information on designing 404 pages and implementing best practices to maximise your results.  What Are 404 Pages? A 404 error page is a landing page that usually displays the message “Page not found” and informs users that the requested page does not exist or is unavailable. A page not found error is an HTTP status code which indicates that the page a visitor is looking for does not exist on the server. This type of page is not only a significant problem for users, but for Google, as well. Viewers cannot access the information they are looking for, and Google gets the message that your website offers a bad user experience.



When your website has multiple 404 errors, you will get less organic traffic, and your search engine rankings will decrease. A poor user experience happens when an online user clicks on a link from your website, expecting to land on a particular product, blog post or even shop category, and they receive a 404 error.  What Are the Causes for a 404 Page? Your eCommerce website often changes as you add more products, get sold-out items, remove product pages, special sales and store categories. , 404 pages are inevitable. Whenever a non-existing page is accessed, you get a frustrated visitor. However, these are not the only reasons that cause a 404 page.