Market competition - what to include in the analysis?

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As in the case of analyzing one's own content activity, it pays to divide the competitor's content into those that are shared within the blog, the website itself and beyond. This will allow you to see which articles and news are generating the most traffic.

Pay attention to elements such as:

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title,
message form,
number of characters
graphic design (can be photos, dedicated graphics and infographics).
You can also go a step further and analyze what phrases your articles have. Specialized SEO tools will help you with this. This will come in handy in the later stages of implementing a content marketing strategy – for example, when creating content plans for a blog.

In the case of business competition, the analysis of content that appears outside the website is also very important. Thanks to this, you can notice what messages, in addition to typical articles, generate engagement. The places where they are published are also important - industry or thematic portals are a space in which your target group actively participates.

If you notice that specific pages are particularly popular, you can expand your content marketing strategy with external articles and publish them on portals with the greatest reach. Properly optimized content will drive traffic from these pages to your domain.